Why Visibility Matters So Much (and How You Can Start Today)

Whether you’re a small business owner, a creative maker, or an event organizer, if no one knows what you’re doing, it’s going to be quiet. Visibility is more than just “being online” — it’s about the right people finding you and understanding what you have to offer. And that starts today.

1. Visibility = trust

When you are visible regularly — via your website, social media or other channels — people build trust. They get to know your style, tone and offering. The more someone sees you, the more likely they are to one day think: "Hey, I've seen that before... I want to do something with that!"

2. Google is watching

A well-filled website with clear texts, regular updates (such as blogs!) and relevant keywords is picked up faster by search engines such as Google. The more valuable content you share, the better you score. And therefore: the greater the chance that someone will find you online.

3. Visibility without pressure

Being visible doesn’t have to be big or complicated. You don’t have to post daily or be perfect on camera. Start with small steps:

• A clear description on your website

• A good profile picture

• Every now and then a social media post or a blog (like this one 😉)

4. People search by feeling

Remember: people search not only by words, but also by feeling. If your appearance matches what someone is looking for — personal, creative, helpful — then you have an advantage. Visibility helps you convey that feeling.

🌱 In summary:

Visibility makes you stand out, build trust and be found better. Not by being flashy, but by showing yourself as you are. And I'm happy to help you with that.

Do you want to look together at how you can be visible in a way that suits you? Send me a message, I'll think along with you!